Támogatott projektek

Project title Creating marketing opportunities for local producers in Baja to foster sustainable development
Project code NCTA-2013-3102-E
Thematic area Environment and sustainable development
Name of the organization Francovilla Association
Postal address 6500 Baja, Tóth Kálmán tér 5.
Phone 06707024101
E-mail polenszky@gmail.com
Webpage http://www.francovilla.hu
Project manager Polenszky Gabriella
Project timeframe September 1st, 2013 - August 31st, 2014
Amount of support 8,047 €

In response to the declining offer and demand of local products of Baja and its surroundings the project aimed to make healthy products of local producers  more valuable and accessible to customers. The project has successfully achieved this target by improving the local quality brand „Vedd a helyit!” (= "buy the local") and promoting better communication as well as cooperation between local producers, customers, businesses and decision-makers. Project activities included market research, the development of a local producer database, oganizing producer and customer clubs, local fairs and festivals, community events, trainings, lectures and an extensive local marketing campaing. These have promoted both producers to become more efficient and competitive participants of the local economy and local population to be more health and environmentally conscious, and as such, the project has contributed to the revitalization of the local economy.

 

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