|Project title||Real faces of homelessness. Awareness raising and community funding campaign.|
|Thematic area||Democracy and human rights|
|Name of the organization||Green Spider Organisation|
|Postal address||1074 Budapest, Barát utca 7.|
|Phone||20-4860258; 20-9912396; 70-5643117|
|Project manager||Csörgits Hunor|
|Project timeframe||July 22nd, 2013 - February 10th, 2014|
|Amount of support||8,707 €|
The aim of the project is to dismantle prejudices against homelessness, and to test community funding as a means of fundraising and a solidarity practice in social care. The program is especially relevant because of the policies of the past few years which mean that authorities can now sanction people for being poor. In the present project Green Spider creates a new type of individual support system: people can donate through community funding to support investment into things (training, tools, etc.) to enable the homeless to do something for their own better circumstances. A successful community fundraising and its publicity can strengthen solidarity, it can make the methodology of the Van Esély Foundation accepted. Besides the Város Mindenkié Group ("The city is for all") can reach its target audience with a much deeper and more detailed message and Zöld Pók Foundation can get more practice in community funding.
Real faces of homelessness. Awareness raising and crowdfunding campaign.
Our goal is to deconstruct existing prejudices about homelessness. At the same time, we aim to test public fundraising as a means of fund-sourcing and solidarity activism in the field of social services.
The main target group of the project is the media consumer, who comes across the campain on social networking sites, online news portals, and local television stations. Furthermore, we also target the subscribers and professionals of Van Esély Foundation, the supporters of the activities of Város Mindenkié Association, the networks of Green Spider Foundation and homeless people themselves.
We are organising a crowdfunding media campaign for homless people supported by Van Esély Foundation. Our methods are video, report films, other online appearances, life interviews, and focus group measures.
Van Esély Foundation is hoping to apply crowdfunding for the first time in order to support homeless people. The success of the community fundraising and media campain will not only provide help for the homeless, but it will also provide a way to strengthen social solidarity and will promote the methods of Van Esély Foundation. With the help of the project, A Város Mindenkié will be able to channel a much more subtle and deeper message to the target audience. The Green Spider Foundation shall coordinate the project, produce videos and other campaign content and bring the partners to their audiences.
Summary after closing the project:
REAL FACES OF HOMELESSNESS –
AWARENESS RAISING AND CROWDFUNDING CAMPAIGN
The overall aim of our programme was to help dismantle the prejudices against the homeless and to test, and to test crowd-funding as a solidarity building and fundraising tool in social care. We tested the ideas and practice of civil activism, solidarity and participation through one of the worst social problems of the country, mainly in an on-line communication environment. Our target group was made up of the media consumers who come across the campaign on social networks, news sites or local TV channels and joins the fight against homelessness by donating to Van Esély, participating in actions of the Város Mindenkié or by sharing the news of the campaign.
The approach that predominantly exposes street-dwelling when it comes to the lack of housing is generally wrong, especially as it concentrates on the traits that differentiate and alienate the homeless from the majority. To finish off our programme we created an eight-minute video report about those homeless who usually have a place to stay but their housing is still precarious – a group of about 3 million people.
At the beginning of the programme we were planning to raise the awareness which could be sustained in the target groups (the homeless, caring activists and institutions, media consuming audience) in the medium term in two ways.
On the one hand, we tried to directly connect the recovery plan of a particular homeless person – chosen in an application procedure - with donation intentions. The Van Esély Alapítvány looked for homeless people and social workers working with them willing to participate in the programme via calls for application. The winners could personally introduce their plans in a short film. Their support was based on personal donation intentions and willingness. We treated fundraising as part of the awareness-raising programme, pointing out that homelessness is not a deviance but an extreme form of distress, hence the solution to homelessness is not punishment but social cooperation. The campaign was present on the adjukossze.hu website, the blog of the programme, the on-line media of the two foundations and supporting sites. The donation period was planned to last for weeks but finished in two days as the assigned sum was collected in 11 hours from around fifty donors. The campaign lasted 3 months including the application, filming, fundraising, follow-up and replies to the donors. Homelessness comes with a lot of uncertainty, both predictable and unpredictable, so we could not provide a guarantee for the donations, which were anonymous anyway. The new features in the process were the personal request for donations, the personal introduction and its video coverage, which resulted in quick and effective fundraising. The experience of the past few years (based on fundraising not done in public) is that 70-80% of the applications of the Van Esély Alapítvány are carried through successfully. One of the conclusions of the programme is that a preliminary campaign should be carried out to invite more applications, with a personal introduction in many more affected sites.
As part of the awareness-raising programme we created a video report on homelessness and the lack of housing, featuring homeless people and professionals. The members of the third partner in the programme, Város Mindenkié, also spoke on the video. The feedback was generally positive. Negative feedback or those with reservations (on-line comments for example) raised questions and created discussions which were helpful for us. These were mostly related to the video report titled Three million people.
The planned activities (model programme announcement, video report, crowd-funding with two campaign videos, distribution, communication) were basically realised. One of the films related to fundraising was not published, the applicant backed out of publishing it. The views of the videos were almost double of the expected number. The campaign started off with a Szimpla Shared Pot cooking in a really good atmosphere and created unplanned cooperations like the use of NIOK's adjukossze.hu site, a sharing of experiences with them and the help of the József Attila Kör.
One of the best connections we built was the activist of Város Mindenkié who was helped by the programme. We worked together with her from the start of planning the programme and she also spoke as an interviewee of the report video: as a participant of the social programme, she moved into a council flat provided by the 10th district.
+36 20 4860258